Ashley Daniels

Writing a piece of inbound content can be a lot like planning for a trip. I know, this sounds kind of out there but let me explain. I would be willing to bet that when you are packing for a trip you make a list of items to pack and things that need to be done before you take off on your adventure.more

Inbound marketing sounds fairly simple. After all, millions of teenagers "create content" on Facebook and Instagram every moment of their waking hours. Some even have followings in the quadruple digits. However, true inbound marketing is neither simple nor easy -- at least, not when it's done correctly. More than 90 percent of purchase decisions don't start with a television commercial or billboard, but with an online search. While inbound marketing helps you appear in those search results, you have to let go of the toxic myths that often pervade inbound marketing conversations and instead embrace these five hard (but important) truths.more

You've devoted time and energy to your Inbound Marketing campaign, but you're seeing less-than-stellar results. Maybe your conversion rate has fallen or your website traffic has reached new lows. Even worse, perhaps you're seeing little sales growth.more

You've probably heard people say that email is dead, that it's too old school and not an effective marketing tool anymore. Well, they're wrong. According to HubSpot, 76% of marketers use email more today than they did 3 years ago.more

With everyone looking back on the past year, we thought it would be a good time to take a trip down memory lane and look back on our blog posts of 2015. Here are our 5 most popular blog posts of 2015:more

Twitter: The place to be for B2B inbound marketingmore

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

'Tis the season of holiday marketing with these 3 trends!more

Growth Driven Design Real business value in a fraction of the time.more

Here's a great Throwback Thursday for you. In honor of Bill Gates’s 60th birthday, Entertainment Weekly re-released the interview they did with Gates that appeared in their January 2000 issue. The interview took place after his presentation at the Streaming Media West ‘99 conference where he discussed technologies Microsoft had on the horizon.more

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While many people do enjoy sharing quick things like funny animal videos or a list of top 10 vacation spots, content marketing platform Buzzsumo discovered after analyzing 100 million articles that people enjoying and sharing long form content (the tortoise of the content industry) is on the rise.more

Buyer personas & why are they so important when creating inbound marketing content According to Hubspot, buyer personas are “fictionalized, generalized representations of your ideal customers”. These representations contain a wide array of information about your buyer, such as:more

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and excitement of a dish like chicken curry.more