Inbound Marketing Blog

The importance of metrics and looking past the numbers. I’ve gotten the same email every Friday for the last three years and I open it every single time. It’s not even pretty (I love a beautiful email) but I open it and click through. Every. Single. Time.more

Our staff doesn’t come into the office for days at a time, and we’re okay with that. “Work Remote” might be a distant second to “gig economy” as an over-hyped buzzword, but it’s definitely gaining ground. My agency, MINDSCAPE, is a midwest-based digital marketing agency that prides itself on being agile and adaptable, and we’ve been testing the Work Remote model for about a year. Along the way, we’ve learned a few things that could prove useful to other companies or departments who are evaluating remote work.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more

In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM.more

In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.more

In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget.more

In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time.more

In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward.more

In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal.more

In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social.more

In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.more

Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ever-changing technology landscape, and what new methods are dominating the field.more

Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast!more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. In this clip, our CEO and Co-Founder, Pete Brand, shares 5 steps you can do to build a consistent stream of new website visitors.more

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and tricks accompanied by craft beer, unique cocktails and delicious food at The Knickerbocker inside New Holland Brewing’s Grand Rapids location.more

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more