Paul Ferrier

If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

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When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those other necessities distract from your most powerful marketing tool: your website.more

Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the SERPs (search engine results pages), which of course meant that half the Internet marketing population experienced a temporary mental breakdown. Now that the news has sunk in, however, it's time to examine what this move means for your digital strategy.more

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I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a local photographer last week, I feel I shared some quality advice about turning great content into valuable content for his business and he agreed to let me share the exchange with you.more

Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to your Web marketing and SEO efforts?more

Your success with digital marketing can be amplified dramatically if you're doing this right...more

Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking people in the world, there’s fantastic data that you will find very helpful and relational for any size B2B, B2C, or a non-profit organization.more

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. It wasn't just different copy or a little detail, the entire design was different. This made me smile.more

Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one you prefer. Think of it as a blind taste test of search.more

There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the trip to our office several times a day. After many years, they finally revamped their site. Along with their new look, they also created a new online ordering process. I love their new design. Actually, I love all their marketing. But there’s a minor issue with their “Repeat This Order” feature that would be super simple to correct, and here it is:more

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

Today, in my email, I noticed the following ad:more

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content you need to:more

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an SEO perspective, an app actually COULD influence ranking, but not how you might think initially.more

I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the subject line: "SERVER CRASH! (Woooo hooo!)" I immediately opened it to learn what happened. It's curiosity. The email read:more

We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast array of experience. Something I experienced this past week was working with one of our larger clients and setting goals for 2012. Before working with us, their 2011 goals were centered around getting to the top of the search engines. Their goal wasn't to just be on the front page, they wanted to be no lower than number 3 in Google. And it worked! As great of a goal as that sounds, I was able to quickly point out several cases where they dominated the search engines for the key phrases they were targeting. But in the end, the traffic driven to the site was minimal at best.more