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Face it: There's a lot of data out there, and it's not always useful. We're generating more data than ever, and it's understandably become a challenge to know what to sort through and what to throw out. As difficult a challenge as it is to pay attention to marketing metrics, it's also essential for growth. Just realize that what another company is measuring might not be what you need to measure. Find what's important to reaching your own marketing goals, and devise your own system for measuring results.more
