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Inbound Marketing Blog

Minds of MINDSCAPE - How to Measure an Awareness Campaign

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. 

In this clip, our COO, Jeff Bell, shares some tips on how measuring your efforts through a mixture of visitor metrics, engagement metrics, search traffic analysis, and social mentions should help you get a handle on how effective you are with your awareness campaign.

 

Is your website raising the level of awareness that you want? If not, we can help you use your website to its maximum potential. Contact us today for a free website assessment.

Topics: Strategy, Measurement

Jeff Bell

Written by Jeff Bell

Jeff Bell is Chief Operating Officer. He strives to increase quality and efficiency through the use of innovative tools, approaches, and new ways of thinking. His past experience programming and leading web development and marketing teams allows him to bring a structured, analytical approach to a very creative team.

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