Fresh out of college, a skip in my step and a twinkle in my eye, I walked into my first job interview with MINDSCAPE. My shirt was freshly pressed (thanks, mom) and my hair was freshly greased (thanks Old Spice).more
Over the last year and a half we have seen the rise of live video streaming. Apps like Periscope and Meerkat have gained popularity quickly, and appear to be formidable ways to engage audiences. But I will be honest with you... I am not a believer in this "live streaming craze" or rather...I wasn't.more
If you read our post "4 Reasons Gamification is the future of Digital Marketing" you probably have some insight into what gamification can do for your business. However, we left out one very important benefit of Gamification (on purpose). Gamification Can Be Used Internally In the past we have mostly discussed the use of Gamification as a form of customer interaction, but this is only one way you can use it to help your business thrive. Beyond being used to improve customer interaction, Gamification can be used to motivate and engage your employees. How? Well it is simpler than you might imagine. Gamification plays off of our basic desires and instincts. Our instinct to win, our desire to prove ourselves; the basic tenacity and determination that comes with good old fun and competition. Gamification engages us in all of these ways and more. Let's take a look at the 3 ways you can use Gamification to increase your bottom line.more
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If you read our previous post "Who Has Time for Social Media Marketing", you should have some working knowledge of social media marketing and the benefits it provides. But even with the use of social media forums such as Facebook, Instagram, LinkedIn, and Twitter, you may be looking to add a little flavor to your brand. Here are three methods sure to help you show your brand’s true personality.more
