In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM.more
In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.more
In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget.more
In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time.more
In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward.more
In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal.more
In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social.more
In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.more
Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ever-changing technology landscape, and what new methods are dominating the field.more
Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast!more
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Join Us Thursday, January 19th Lunch & Learn How to Think Like Your Buyers We are happy to announce our first Lunch & Learn Workshop of 2017! We will be discussing how to build your buyer personas by thinking about who they are, their pain points and what motivates them. Class Starts Tuesday, January 24th CREATE & EXECUTE: CONTENT MARKETING STRATEGY Our Create & Execute courses have been selling out fast! Why? Because with this course, we open our playbook and provide you with all the processes, tools and thinking you need to get started with your OWN content marketing strategy. Old Product Line Gets New Life What do you do when one of your old product lines doesn't perform quite as well as you might like online? This is a dilemma that one of our clients has been facing. So in December, we've been executing a rather aggressive plan based around pricing, traffic, and conversions. Here are the initial results. December 1st - 8th Spend as % of revenue: 63.3% Average Order Value: $47.69 Through December 8th, clearly our initial plan wasn't working as well as we needed it to. We reviewed the data, gained insights, made adjustments, and started to see better results: December 9th - 18th Spend as % of revenue: 14.4% Average Order Value: $169.87 While we are still working to improve the numbers, we're on target to achieve the lofty revenue goal we set for December that nearly matches what the product line has generated over the last 12 months. This focus has brought new life into this old product line that we expect will generate significant ROI for many months and years to come. To learn more about the results we've produced for our clients, head over to our website! 'Tis the Season for Giving We can get so caught up during the holiday season with rushing around shopping and attending holiday parties, we often forget that for a lot of people, the holidays are a hard time of year. This year MINDSCAPE, had the privilege to take part in the United Way's Adopt-A-Family program.The program matches sponsors with a local family in need this Christmas. We had a great time shopping for our adopted family, who are Burmese refugees with 2 small daughters. To keep up with the latest happeings at MINDSCAPE, like us on Facebook.more
MINDSCAPE Matters On October 28th, the MINDSCAPE team spent a beautiful fall morning planting trees in downtown Grand Rapids as a part the Mayor's Greening Initiative Planting. It was great to see so many members of the community coming together to make a difference. To see more pictures from our tree planting adventure, visit our Facebook page! Our Holiday Gift to You: "How to Think Like Your Buyers" Join us for a special holiday Lunch & Learn Workshop. We will be discussing how to build your buyer personas by thinking about who they are, their pain points and what motivates them. Join us Thursday, December 15th! Class starts Tuesday, January 24th! Create & Execute: Content Marketing Strategy Our Create & Execute courses have been selling out fast! Why? Because with this course, we open our playbook and provide you with all the processes, tools and thinking you need to get started with your OWN content marketing strategy. Case Study How to Spend Less, While Increasing Revenue For one of our e-commerce clients, we decided to focus on the Key Performance Indicator (KPI) of spend as a % of revenue near the end of July 2016. As a result of our various efforts, overall year-over-year (YoY) performance was great, but we really wanted to step up our game. So we set a target of achieving 10% spend-to-revenue % while maintaining our top line revenue. Here's what the client has experienced so far: August 2016: 8.7% spend-to-revenue %, YoY revenue increased 23% September 2016: 8.4% spend-to-revenue %, YoY revenue increased 24.6% And then came October 2016... To find out what happened in October, visit our blog! Piece of Mind: An inbound marketing blog The Importance of Quality Over Quantity Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the world of digital and Inbound marketing, where quality is much more important than quality. To find out where this rule can be applied to your digital marketing efforts, click here.more
Join us November 17th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops have been filling up fast! Why? Because they give industry professionals a chance to come together and learn from one another. Join us and explore the challenges you are facing with colleagues and experts alike. If this is something you want to be a part of, sign up for a Lunch & Learn today!more
