MINDSCAPE

Join us October 20th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops give industry professionals a chance to come together and learn from one another. Through the discussions and activities that make up a Lunch & Learn presentation, you will be able to pose the questions you have and explore the challenges you are facing with colleagues and experts alike. If this is something you want to be a part of, sign up for a Lunch & Learn today! Class starts October 18th! CREATE & EXECUTE: CONTENT MARKETING STRATEGY MINDSCAPE has helped companies generate more leads, more sales and more profit for the past 15 years. Our processes have helped generate well over $1 billion of additional revenue for the clients we’ve served. We are opening our playbook and providing you with access to the processes, tools and thinking which have led to this success. We are excited to announce our 60 Day Create and Execute Program! Case Study Cornerstone University came to us looking to give their website a new look and feel, in the hopes that this would increase site traffic and application rates. To help Cornerstone meet these goals we improved the user experience by restructuring the sitemap and creating new user paths and new landing pages. In year-over-year comparison, of the old site in 2015 to the new site in 2016, Cornerstone saw a: 746% increase in the number of applications received 59% increase application conversion rate 541% increase in organic search visits to the homepage The proof is in the numbers, a better user experience = a better performing website. How to Get More Leads Through Conversion Rate Optimization Conversion rate optimization (CRO) is a system for increasing the percentage of visitors that convert into customers or leads by taking the desired action (like downloading a content offer or filling out a form). Any changes that you think about making to your website to help improve conversions should be informed by user feedback and cold, hard facts like: Bounce rate - percent of people who leave the site after viewing ONLY ONE page Exit rate - percent of people who leave the site after viewing A SPECIFIC page Average time on site - how long a person is on the site during a single session Average page views - how many pages the average visitor goes through before leaving While analyzing the stats is crucial for optimizing your website, at the end of the day it's really all about knowing your target audience (or personas, in Inbound lingo). It's about knowing what they want out of a website experience and what types of content they are most responsive to. To read the rest of this post, visit our blog! David's House Ministries Walkaton At MINDSCAPE we love our clients! We had an amazing opportunity to really get to know one of our newer clients David's House Ministries this past weekend. We were blown away by all the hearts that are touched by the work being done at David's House. In broad terms the ministry provides care and facilities for adults with developmental disabilities and traumatic brain-injuries. But after spending a few hours with the families that attended the walkathon we learned David's House Ministries is so much more! It is peace of mind, a support system and an extended family for 37 residents and their families. If you would like to learn more about David's House Ministries you can request information or schedule a visit. Tell them the MINDSCAPE crew sent you!more

more

more

more

If you read my post, Who has time for Social Media Marketing, you know that a social media style guide is crucial for business success today. It’s the rule book for how social media managers will create messaging on social. It’s similar to a writing style guide or content style guide, and will cut the time you spend debating what to post in half!more

On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: Millennials are lazy. As much as I’m flattered Pete had our backs, I do think there’s some truth behind this statement, especially when it comes to the way Millennials buy.more

Let’s face it-who has time for social media? Well, let me rephrase that…we all seem to have hours on end for our own personal social media, but who has time for social media marketing?more

So, you've made the decision to change CMS (content management system) platforms. Just like buying a new house, packing up and moving can be an exciting, yet frightening experience. With a new strategy, a new admin panel and a fresh new design, it's easy to lose sight of one critical piece: content. It doesn’t matter if you're transitioning to Wordpress, Magento, BigTree or any other CMS, these tips will prepare you for a successful move! And, more importantly, let you show off to your colleagues.more

In our 15 years as a digital marketing agency we’ve been asked almost every question a client could possibly ask. Everything from, “Shouldn’t my logo be bigger?” to “Can I have an animated frog hopping around the bottom of each page?”. Although some questions are asked more frequently than others, there are some consistently asked by our clients. Here are just a few of them…more

If you've never seen Inbound Marketing in action, you may be wondering: What advantages does Inbound offer? How do businesses use Inbound to increase brand awareness? What can you expect in terms of conversion rates and website traffic? Read on to find out the benefits Inbound can bring to your digital marketing strategy.more

Think about the last time you glanced at your smartphone screen. Was it five minutes ago? Ten? Perhaps even twenty? Today's adults are as glued to their mobile devices as their teenage kids, constantly responding to text messages, searching for content, and checking emails. This is why responsive website design is critical to your ability to generate leads for your company. Without it, consumers just like you who check their smartphones before they pour their first cup of coffee in the morning won't bother with your site because it doesn't render properly. Worse, they'll hit up your competitors instead.more

Choosing the right content management system (CMS) for your business can be a daunting task. Here are 5 things to keep in mind when making that decision:more

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

As a team and as a company, we're constantly evolving to ensure we're positioned to provide our clients with great results and great service. CEO Pete Brand says, "We're excited for these new additions to the MINDSCAPE team. We are continuously seeking top talent which fits within our unique culture, and we feel we've hit the mark with Emily and Ashley." We are pleased to announce our recent additions! Please meet...more

Unlike the neglected sneakers I keep under my desk for the day I will begin to take brisk walks after my lunch of kale and quinoa, the shoes of real runners are treated with respect. They know that their choices in footwear are a critical part of their success to prevent injury and to improve performance and enjoyment. A recent conversation about using data at the office brought up an idea we recommended to a running shoe retailer. After discussing how to create a valuable customer experience, we realized that the best approach was to foster a relationship that extended well past the sale.more

Whether you’ve just opened for business, or you’ve been selling online for years, you’ve probably thought about or tried to increase your sales using Facebook marketing. The bad news is that most businesses get this very wrong — often alienating their Facebook fans by pelting them with a barrage of sales pitches and promotions. The good news is that it IS actually possible to increase sales through Facebook (without turning your profile into a huge electronic billboard).more

At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

Everybody wants more leads these days! Whether it’s growing your email subscription list, identifying buying prospects, or just forming relationships with individuals interested in your industry, collecting the contact information for individuals is one of the best ways to effectively sell your products and services.more

McKinsey’s annual Global Survey came out in June, and what I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there are some pretty major hurdles for most large organizations to really see the impact of what digital can do.more

Can a company brand a feeling? Because AirBNB has just announced their new logo includes the Bélo, a symbol that represents “belonging.” “Belonging has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community. It’s an iconic mark for our windows, our doors, and our shared values. It’s a symbol that, like us, can belong wherever it happens to be.” Founded in 2007 by two guys who wanted to share their idea of seeing the world via coach surfing, now valued at $10 million, AirBNB is a company that helps you rent your home or find one to rent when you travel. Beyond online travel booking, it offers a non-touristy option for travelers who want an authentic “like the locals” experience.more