Join us October 20th!
2016 Inbound Marketing Lunch & Learn
Our Lunch & Learn Workshops give industry professionals a chance to come together and learn from one another. Through the discussions and activities that make up a Lunch & Learn presentation, you will be able to pose the questions you have and explore the challenges you are facing with colleagues and experts alike.
If this is something you want to be a part of, sign up for a Lunch & Learn today!
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Class starts October 18th!
CREATE & EXECUTE: CONTENT MARKETING STRATEGY
MINDSCAPE has helped companies generate more leads, more sales and more profit for the past 15 years. Our processes have helped generate well over $1 billion of additional revenue for the clients we’ve served.
We are opening our playbook and providing you with access to the processes, tools and thinking which have led to this success. We are excited to announce our 60 Day Create and Execute Program!
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Case Study
- 746% increase in the number of applications received
- 59% increase application conversion rate
- 541% increase in organic search visits to the homepage
The proof is in the numbers, a better user experience = a better performing website.
How to Get More Leads Through Conversion Rate Optimization
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors that convert into customers or leads by taking the desired action (like downloading a content offer or filling out a form).
Any changes that you think about making to your website to help improve conversions should be informed by user feedback and cold, hard facts like:
- Bounce rate - percent of people who leave the site after viewing ONLY ONE page
- Exit rate - percent of people who leave the site after viewing A SPECIFIC page
- Average time on site - how long a person is on the site during a single session
- Average page views - how many pages the average visitor goes through before leaving
While analyzing the stats is crucial for optimizing your website, at the end of the day it's really all about knowing your target audience (or personas, in Inbound lingo). It's about knowing what they want out of a website experience and what types of content they are most responsive to.
To read the rest of this post, visit our blog!
David's House Ministries Walkaton
At MINDSCAPE we love our clients!
