Inbound Marketing Blog

I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback from client's we've acquired after trying these services, they will leave you very unsatisfied. Their success will be measured by achieving a top rank for your company name or some obscure keyword that never provides leads or new customers. That's best case. Most received no results at all except a debit from their bank account.more

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a local photographer last week, I feel I shared some quality advice about turning great content into valuable content for his business and he agreed to let me share the exchange with you.more

You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective way to do this is through blogging. This post will help demystify blogging and help you with your planning so you’re not stuck staring at a blank screen as you attempt to tackle this profitable activity.more

Are you tired of watching your competition continue to grow through their online efforts while you’re struggling to gain any traction at all?more

Choosing the right content management system (CMS) for your business can be a daunting task. Here are 5 things to keep in mind when making that decision:more

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for wrapping this often undefined goal in some metrics, I’ve had to figure out what this really means. Often clients aren’t able to distill this goal down into something measurable. But, to gauge our effectiveness, it’s critical that we work together to do so. I’ll attempt to reveal some of the measures that CAN be used. However, as with all things like this, before adopting them for your awareness metrics, make sure these are really measuring what your specific goals are. When speaking of “awareness” what we usually mean is brand awareness. We want people to think of us when doing something related to our cause, our company, or our product. When defined in this way, it becomes a little clearer what things are important to measure.more

With everyone looking back on the past year, we thought it would be a good time to take a trip down memory lane and look back on our blog posts of 2015. Here are our 5 most popular blog posts of 2015:more

As each year winds down, it’s always nice to take note of the memorable events, express gratitude for the people in our lives who have made a difference, and even take some time to look at those things that didn’t go so well so we can learn and help steer clear of any avoidable issues going forward. This post is from the perspective of MINDSCAPE.more

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for the products and services your company offers you see the same competitor at the top of the list and your company is nowhere to be found! To make matters worse, once you leave the search results page you are followed around by that same competitor’s ad on almost every website you visit. Even on Facebook, where you attempt to escape to throughout the day; it’s almost as if they are taunting you for your lack of digital prowess. How long are you going to let this happen before you do something about it? Hey, I’m not trying to rub salt in your wounds, I’m simply trying to motivate you to do something to improve your situation and your company’s revenue. The more the question above pisses you off, the more motivating it should be. You’ve known for some time now that you and your marketing team are struggling in this area right? Let’s take the next few minutes to examine just how much it costs to continue to do things the same way without taking action to reverse your position and begin to dominate your dominator. To do this we’ll need to gain an understanding of a few metrics before we can calculate how much it could be costing you to allow this situation to play out each month.more

Twitter: The place to be for B2B inbound marketingmore

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

'Tis the season of holiday marketing with these 3 trends!more

5 Tips to Make your Landing Pages really take offmore

I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families. The timing couldn’t be better since everyone is already softened up and looking to do nice things for those we care about.more

Growth Driven Design Real business value in a fraction of the time.more

Here's a great Throwback Thursday for you. In honor of Bill Gates’s 60th birthday, Entertainment Weekly re-released the interview they did with Gates that appeared in their January 2000 issue. The interview took place after his presentation at the Streaming Media West ‘99 conference where he discussed technologies Microsoft had on the horizon.more

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While many people do enjoy sharing quick things like funny animal videos or a list of top 10 vacation spots, content marketing platform Buzzsumo discovered after analyzing 100 million articles that people enjoying and sharing long form content (the tortoise of the content industry) is on the rise.more

As a team and as a company, we're constantly evolving to ensure we're positioned to provide our clients with great results and great service. CEO Pete Brand says, "We're excited for these new additions to the MINDSCAPE team. We are continuously seeking top talent which fits within our unique culture, and we feel we've hit the mark with Emily and Ashley." We are pleased to announce our recent additions! Please meet...more

Buyer personas & why are they so important when creating inbound marketing content According to Hubspot, buyer personas are “fictionalized, generalized representations of your ideal customers”. These representations contain a wide array of information about your buyer, such as:more