In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The exec shared his frustration over the rapid rate of change that was happening in his business, "the market" and basically every aspect of the world. He finished his rant by saying, “I HATE CHANGE!”more
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more
In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with brands like Walmart, Target, and Nike? You're not going to make 12 billion ( Apple's total in e-commerce sales in 2016) in sales revenue by giving your team a good pep talk.more
What tactics are you using to raise awareness for your brand and help move people along in their buying journey? Do you blog? Post on social media? Dabble in paid search? While those are all extremely effective tactics, sometimes one of the best ways of reaching your audience is getting out in the marketplace and interacting with them face-to-face. So if you are looking for another way to reach your audience, consider doing some speaking engagements!more
At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their incomprehensible trendiness. Luckily for us, following these trends only led to a few terrible school photos. Getting on board with the latest digital marketing trends, however, could have more...adverse effects. Let's take a look at a few popular digital marketing trends that are now being questioned.more
There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and why of the title of this post. I don't really care to argue semantics with other marketers,more
Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've wondered any of these things, you might want to spend some time looking at heat maps of your web pages.more
When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying journey; content like blogs, videos, and content offers. You know, all the things that we and other marketing blogs, spend a majority of our time talking about and dispensing advice on creating.more
