Inbound Marketing Blog

Every once in a while, I look at the date and wonder how fifteen years have passed since I graduated high school. Looking back at those four adolescent years, they feel more like four decades. It is crazy to experience the speed of life. The software we build wonders the same thing. Has it really been seven years since that website was built? Wasn’t it just yesterday that Ajax was the thing of the future, and IE 7 was the greatest step forward in Internet history (ok, maybe that was never the case). Time and Technology stop for no man, and it certainly does not stop for the applications we build. So what can we do to keep them fresh and healthy? It’s not so different from the additional exercise, better diet, and regular checkups that we do for ourselves. In the case of technology, the key is to keep up on blogs, product releases, and to continue to use the application so you can understand its needs.more

If you haven’t heard the word “gamification” yet, you’re not alone. But if you’re played Angry Birds on your phone, Draw Something on your iPad, or checked in someplace on FourSquare you’ve definitely been gamed.more

Storytelling. We’re introduced to this concept at a young age, before we can make sense of the characters on a page, or tablet or phone. Because of this, we have to trust the person relaying the story.more

If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, salesmen X at computer retailer Y will try to sell you the best so that his commission can buy little Joey a new Xbox. But let’s break down what each of these measurements are, what they mean, and how much you should have.more

I was having a discussion about great literature the other day, and something that was said struck me as very applicable to software development.more

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content you need to:more

Oh no, I thought, not again. As I hung up the phone last week, I realized I’m now currently dealing with four B2B clients who recently unveiled a really pretty new website design (not Mindscape projects), but now realize nobody can find their site in search. Or that it will cost thousands to update and edit content on a regular basis. Or that their site visitors are bouncing off their beautiful new site like its rubber.more

It’s so easy to get caught up in an online search. You begin with one topic and soon you’re submerged in many more. Sometimes it may even take a while to get back to your original topic because of all of the other connections you made along the way.more

Request.URL can be used in .NET to get the value that the web browser used to access a page. However, there are many different properties to choose from, and sometimes it is difficult to know which property to use.more

If I had a nickel for every time I’ve talked about PPC (pay per click advertising) alone in the last week… This is a question that comes up all the time for web marketers and businesses. And, it’s time to set the record straight on how we feel about things at Mindscape in regards to search engine marketing (that covers both organic and paid).more

Back in February, we were buried under a mountain of work. It’s not a bad problem to have, but it sure made for quite the logistical nightmare. It was not easy to schedule dozens of projects for dozens of team members and still make sure we hit our deadlines.more

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If you’ve been an active internet user over the past decade, you’ve probably heard a lot of talk about the many different types of web browsers available to consumers. Many people just stick to the default browser because they believe the other browsers are too fancy or techy for them. However, taking the time to try out a new browser can lead to a much more enhanced browsing experience. Mindscape is here to give you a basic overview of the browser options available to you, as well as make recommendations based on your internet experience level.more

I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that generated leads.more

Have you ever attempted to work on a Microsoft Word document with friends? You created the document, emailed it to six friends, and suddenly found yourself struggling to merge all of the different changes that came back to you.more

Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire content is filled with complaints about their job. As I listen to lack of enthusiasm and perceived hatred for the occupation or company these people count on to sustain their lives, it baffles me as to why they’d continue to put themselves in such a horrific position.more

The internet is down in the office. My productivity just came to a screeching halt.more

Any good web company will tell you that one of the most important stages of development is the testing phase. However, with so many different types of machines, operating systems, and browsers, how can you test sites efficiently without having an arsenal of computers littered around the office? The answer is to go virtual.more

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very structured. After our session, I asked a new team member to start putting together the findings in our standard format. He struggled a bit to pull everything together and it was at this point I realized we did not have a good way of thinking through strategies and documenting them in a way that could be easily understood.more

The other day I got a postcard from a local B2B firm inviting me to a product show. To attend, just register online. So I entered the website listed on the card and there I was on their home page. So…now I need to search the site to find where to fill out my form to RSVP? What a pain. It would have been great if they’d created a landing page on their website specifically for the show instead of forcing me to click all over looking for the form.more