In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more
A few weeks ago, a client (who is far more technologically sophisticated than I am) was talking about GDPR and its impact on their business. Inspired by that conversation, I decided to create a quick overview of GDPR for those of you who, like me, are easily confused by lengthy acronyms. In the interest of full disclosure, I am a strategist and writer, not an attorney with international expertise in data privacy.more
Several weeks ago, I was invited to participate in the first ever Sales Services Kickstarter program hosted by HubSpot’s David Weinhaus and Dan Tyre. I have to admit, being an operations guy, I was somewhat hesitant because the last job on the planet I would ever consider myself to be qualified for, would be a sales job (Kudos to all you salespeople!) Nevertheless, my agency founders asked me to lead the initiative to build and grow our Sales Services so I accepted the offer and braced for what I expected to be a bumpy ride! After a five week online course, I’m happy to say that I not only made it through unscathed, I actually learned some things I’d love to share! 1. Sales Services are a natural fit for a marketing agency. Consumers are smarter and more empowered now than at any other time in history. According to Aligned to Achieve, 70% of a buyer’s research is complete before they reach out to sales. That’s a lot of research! And when that knowledgeable prospect reaches out to a salesperson and hears anything that doesn’t align with what they already believe they know to be true, that creates risk. And risk causes people to pause - that kills deals.more
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In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The exec shared his frustration over the rapid rate of change that was happening in his business, "the market" and basically every aspect of the world. He finished his rant by saying, “I HATE CHANGE!”more
It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful. Once you identify where your personas congregate online, you can observe their conversations and identify the problems they’re struggling with. More importantly, you can see the exact words they use as they search for solutions to their challenges.more
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more
We are excited to announce the launch of our new video blog series, Minds of MINDSCAPE! In each clip, a member of our team will share a few words of wisdom about their particular area of expertise.more
Launching an eCommerce component of your business can be quite stressful. You want to make sure that you choose a platform that not only has an interface that is easy for your customers to use, but also one that offers a level of security and support that will provide you and your customers with peace of mind that they are safe while they are shopping.more
