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Inbound Marketing Blog

December 3, 2015

Can your Landing Page pass the Blink Test?

by Mark Swanson

5 Tips to Make your Landing Pages really take offmore

December 1, 2015

Caution: #GivingTuesday Could Be Detrimental to Your Organization

by Pete Brand

I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families. The timing couldn’t be better since everyone is already softened up and looking to do nice things for those we care about.more

November 19, 2015

#TBT: 3 predictions in '99 by Bill Gates that helped shape today's inbound marketing landscape

by Ashley Daniels

Here's a great Throwback Thursday for you. In honor of Bill Gates’s 60th birthday, Entertainment Weekly re-released the interview they did with Gates that appeared in their January 2000 issue. The interview took place after his presentation at the Streaming Media West ‘99 conference where he discussed technologies Microsoft had on the horizon.more

November 17, 2015

3 Reasons to Consider Long Form Content

by Ashley Daniels

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While many people do enjoy sharing quick things like funny animal videos or a list of top 10 vacation spots, content marketing platform Buzzsumo discovered after analyzing 100 million articles that people enjoying and sharing long form content (the tortoise of the content industry) is on the rise.more

November 12, 2015

Buyer Persona: Get to know Small Business Sandy

by Ashley Daniels

Buyer personas & why are they so important when creating inbound marketing content According to Hubspot, buyer personas are “fictionalized, generalized representations of your ideal customers”. These representations contain a wide array of information about your buyer, such as:more

November 10, 2015

Looking to Spice Up Your Online Marketing Mix?

by Ashley Daniels

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and excitement of a dish like chicken curry.more

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