Inbound Marketing Blog

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn't feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn't have to be the case.more

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the structure and flow of their website and the results reflect that lack of thought very clearly. If you are a company that has taken the time to think through the structure and flow of your website ... CONGRATS! I am sure you are seeing excellent results. Even if you have, this post might help you improve those results.more

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He was looking to talk with someone who had expertise in Web Strategy.more

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter is it seems to be everywhere these days. I was gettting a tire changed on my car and watching CNN in the customer lounge and they kept talking about "Tweets" and sending comments to their "Twitter" account.more

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When you are first beginning to focus your attention on your Internet initiative it is exciting, and at times can seem a bit overwhelming. There are so many ways you can attack your share of the market online, it's easy to stall out trying to decide the best way to do it.more

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. Personally I believe you should feel more excited than ever since these two foundational steps are typically skipped right over by most companies which leads to their next experience in the process...FAILURE!more

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to settle on our goals due to the obstacles which appear in our path. After numerous failures and rough spots we begin to arrive at the point where we think, "If I could just make enough to get by I'd be happy." Arriving at this point isn't a bad thing as long as you don't reside there for long. You would never tell your kids to make sure their expectations and hopes aren't too high, so why should you think that way about your future? Why shouldn't you be allowed to accomplish everything you dream of? The only way you won't is if YOU stop yourself from doing it.more