In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.more
Photo credit : HBOmore
Your brand is a bit like a puzzle. It's made up of many pieces that all fit together to create the overall perception that people have of your organization. In our blog post last week, 3 reasons your branding should evolve, we made the case for changing elements (or puzzle pieces if you will) of your brand gradually over time, rather than drastically changing everything all at once. One piece of your brand, that can be updated relatively easily, is your social media.more
In recent years, it seems like Facebook has been tweaking their algorithms every few months. Many of these changes have made it more difficult for marketers to share content with their full audiences because of a decline in organic reach. One way around this is creating paid Facebook campaigns that are specifically targeted to certain segments of your audience.more
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If you read my post, Who has time for Social Media Marketing, you know that a social media style guide is crucial for business success today. It’s the rule book for how social media managers will create messaging on social. It’s similar to a writing style guide or content style guide, and will cut the time you spend debating what to post in half!more
On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: Millennials are lazy. As much as I’m flattered Pete had our backs, I do think there’s some truth behind this statement, especially when it comes to the way Millennials buy.more
Let’s face it-who has time for social media? Well, let me rephrase that…we all seem to have hours on end for our own personal social media, but who has time for social media marketing?more
