Season 3 Episode 10: A/B and Multivariate Tests, What You Need to Know

Click the play button below to tune in to the episode! In Episode 10 of Season 4 of our #InTheWeedsPodcast, we continue with Part 4 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In this last part, we discuss being agile when building out your website and taking an iterative approach to development. In addition, Pete discusses how to use a campaign approach to marketing, while highlighting our own campaign steps as an example. We hope you enjoyed this 4 part series and Season 4, we'll see you in Season 5! Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!more

Click the play button below to tune in to the episode! In Episode 9 of Season 4 of our #InTheWeedsPodcast, we continue with Part 3 of our 4 Part series. In Part 3 we get in the weeds with Pete as he explains the philosophy for generating attention for your website, some important elements to consider when developing an SEO plan, and tips on how to expand the size of your digital footprint. Enjoy! Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!more

Click the play button below to tune in to the episode! In Episode 8 of Season 4 of our #InTheWeedsPodcast, we continue with Part 2 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In Part 2 we discuss building a site that converts, Steve shares points on how to recreate that “sales rep-like” buying experience that also adds value, and how important it is to establish credibility with your website visitors. Enjoy! Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!more