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Season 4 Episode 1: Brand Standards: What to Bring to Your Agency

Posted by MINDSCAPE on Oct 28, 2019 1:15:21 PM

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We are BACK with Season 4 of our #InTheWeedsPodcast! To start off, we are joined by our Senior UX Designer, Mark Swanson as he explains what you need to bring to your agency before starting work with them. Typically this can be described as a Brand Guide, this includes obvious things such as your logo and colors, but also sharing your brands' history, tone of voice, mission statements, as well as fonts and photography, enjoy!

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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, brand standards, brand guide, font, logo

Season 3 Episode 10: A/B and Multivariate Tests, What You Need to Know

Posted by MINDSCAPE on Sep 24, 2019 1:18:06 PM

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We are at the end of our THIRD season! 30 Episodes of our #InTheWeedsPodcast already. In this last episode, we get in the weeds with our Chief Strategy Officer, Paul Ferrier on A/B and Multivariate Tests, what is the differences between the two and deciding the best approach for each. Enjoy and we'll see you in Season 4! 

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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, A/B testing, Multivariate Testing

Season 3 Episode 9: Facebook Advertising

Posted by MINDSCAPE on Sep 12, 2019 5:08:34 PM

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In Episode 9 of Season 3, we get in the weeds all on Facebook Advertising. We discuss the different options you can choose from, how important having an end goal is prior to starting, as well as some tips for determining your spend and how to figure out your budget. Enjoy! 

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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, facebook advertising

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