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Why is Google covering their PPC advertisers?

by Paul Ferrier on November 17, 2010

I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this:

  • Local Search: The new local search map slides down the page and over PPC ads as you scroll
  • Instant Preview: The preview overlaps the PPC ads, taking them out of focus.

It almost seems fishy...like what are they trying to train us to do now? :) Ads are their core revenue generator. Seems crazy to cover them up.

Local Search Example

Google Local Search: PPC Coverup

Google Instant Preview

Google Instant Preview: PCC Coverup

Topics: Marketing, Odds and Ends

Paul Ferrier

Written by Paul Ferrier

As MINDSCAPE's Co-Founder + Chief Strategy Officer, Paul has a passion for helping organizations get the most out of their digital marketing to achieve their business goals. He helps generate hundreds of millions of dollars annually for local, national, and global clients. When he’s not working, he enjoys being on the river with his family and friends, most notably his wife and son.

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