Piece of Mind, an inbound marketing blog (7)

By now most people have heard about the controversy surrounding Jared Leto's extensive method acting while on the set of Suicide Squad, gifting cast members with items like live rats and dead pigs. I think we can all agree that the guy took things way too far... that being said, there is something to say about his dedication to the character and role. He used method acting techniques to not just play his part—but live it. Why am I bringing this up? Recently, I have read a lot of blogs focused on how to reach buyer personas through content. A step-by-step list in one of these posts might look something like this: Step 1: Define your target demographics Step 2: What does a day in your buyer's life look like? Step 3: What are your buyer's problems or challenges? Step 4: What are your buyer's goals, problems, and challenges? Step 5: Where do your buyer's hang out? At least online. These blog posts are incredibly valuable (in fact, we have created a few like them), but like so many pieces of content out there, they tell you how to do something without actually...well telling you how to do it. Finding out your buyers goals is an important step to take, but discovering those goals doesn't mean anything if you don't understand why they are there in the first place.more

Join us October 20th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops give industry professionals a chance to come together and learn from one another. Through the discussions and activities that make up a Lunch & Learn presentation, you will be able to pose the questions you have and explore the challenges you are facing with colleagues and experts alike. If this is something you want to be a part of, sign up for a Lunch & Learn today! Class starts October 18th! CREATE & EXECUTE: CONTENT MARKETING STRATEGY MINDSCAPE has helped companies generate more leads, more sales and more profit for the past 15 years. Our processes have helped generate well over $1 billion of additional revenue for the clients we’ve served. We are opening our playbook and providing you with access to the processes, tools and thinking which have led to this success. We are excited to announce our 60 Day Create and Execute Program! Case Study Cornerstone University came to us looking to give their website a new look and feel, in the hopes that this would increase site traffic and application rates. To help Cornerstone meet these goals we improved the user experience by restructuring the sitemap and creating new user paths and new landing pages. In year-over-year comparison, of the old site in 2015 to the new site in 2016, Cornerstone saw a: 746% increase in the number of applications received 59% increase application conversion rate 541% increase in organic search visits to the homepage The proof is in the numbers, a better user experience = a better performing website. How to Get More Leads Through Conversion Rate Optimization Conversion rate optimization (CRO) is a system for increasing the percentage of visitors that convert into customers or leads by taking the desired action (like downloading a content offer or filling out a form). Any changes that you think about making to your website to help improve conversions should be informed by user feedback and cold, hard facts like: Bounce rate - percent of people who leave the site after viewing ONLY ONE page Exit rate - percent of people who leave the site after viewing A SPECIFIC page Average time on site - how long a person is on the site during a single session Average page views - how many pages the average visitor goes through before leaving While analyzing the stats is crucial for optimizing your website, at the end of the day it's really all about knowing your target audience (or personas, in Inbound lingo). It's about knowing what they want out of a website experience and what types of content they are most responsive to. To read the rest of this post, visit our blog! David's House Ministries Walkaton At MINDSCAPE we love our clients! We had an amazing opportunity to really get to know one of our newer clients David's House Ministries this past weekend. We were blown away by all the hearts that are touched by the work being done at David's House. In broad terms the ministry provides care and facilities for adults with developmental disabilities and traumatic brain-injuries. But after spending a few hours with the families that attended the walkathon we learned David's House Ministries is so much more! It is peace of mind, a support system and an extended family for 37 residents and their families. If you would like to learn more about David's House Ministries you can request information or schedule a visit. Tell them the MINDSCAPE crew sent you!more