Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more
Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more
I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to 1,000.more
Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more
I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more
Have you ever found yourself questioning why some people use such poor judgment?more
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of pride that overtook you?more
NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more
I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is ...more
I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make decisions that limit their future opportunities in a huge way. Just think about the last time you were eating at a restaurant and your server showed up with those huge “disc type” earings in that look so painful. Have you ever seen what their ears look like when they take their ear rings out? YIKES! How about when you see a fairly attractive woman and once you get a closer look you see an odd tatoo on her neck just under her ear. Not hidden under the neckline. Right in clear view in an area where she could never hide it without a band aid.more
It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the importance by not including any tactics or calls to action on their website asking for this priceless piece of information ... the visitors email address.more
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and hitting the mark every time. When the conversation begins with the prospect they immediately know this salesperson understands them completely and within just a few minutes they feel completely confident that your company's product offering is just right for them. Not only that, this salesperson can meet with far more clients than you ever dreamed was humanly possible. Well, I am here to tell you this sales person is available RIGHT NOW, and is willing to work for you 24 hours a day, 7 days a week!more
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand cuffs on their way to a long prison stay. Well I am hear to tell you espionage isn't always an unethical way of doing things. In fact, I think you'll find that the leading companies and organizations take part in this type of business strategy every day, and they do it without the fear of being locked away in a prison cell.more
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting excited that so many new people were finding you each month.more
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.more
I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the most important things I took from the webinar was that you don't have to go a million miles an hour toward reaching your goals. You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.more
You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn't feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn't have to be the case.more
For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the structure and flow of their website and the results reflect that lack of thought very clearly. If you are a company that has taken the time to think through the structure and flow of your website ... CONGRATS! I am sure you are seeing excellent results. Even if you have, this post might help you improve those results.more
I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He was looking to talk with someone who had expertise in Web Strategy.more
