Inbound Marketing Blog

Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but many of us treat it as a new beginning. I typically take the last week of a year and reflect on the previous year's accomplishments and set my new resolutions and goals for the coming year. It is truly refreshing to take this time for reflection and quite exciting to look forward to the next 12 months.more

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When you are first beginning to focus your attention on your Internet initiative it is exciting, and at times can seem a bit overwhelming. There are so many ways you can attack your share of the market online, it's easy to stall out trying to decide the best way to do it.more

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. Personally I believe you should feel more excited than ever since these two foundational steps are typically skipped right over by most companies which leads to their next experience in the process...FAILURE!more

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to settle on our goals due to the obstacles which appear in our path. After numerous failures and rough spots we begin to arrive at the point where we think, "If I could just make enough to get by I'd be happy." Arriving at this point isn't a bad thing as long as you don't reside there for long. You would never tell your kids to make sure their expectations and hopes aren't too high, so why should you think that way about your future? Why shouldn't you be allowed to accomplish everything you dream of? The only way you won't is if YOU stop yourself from doing it.more

Many companies simply don’t take the correct mental approach to developing their online strategy. Without this, the foundation will be weak and the opportunity for success can be greatly diminished. It is easy to SAY you want to make a whole lot of money on the Internet, but fully developing a plan and having the patience for it to play out is much more difficult. Let’s face it…we are all VERY busy running our companies and overseeing the day to day operations. Launching a new Internet initiative can seem to be a monumental task that will require much more effort than it is worth. Many companies find themselves overwhelmed early in the process, and quickly abandon their initial plan. Although they may not realize it…this abandonment may be costing them thousands or even millions of dollars.more