If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.more
I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more
Heck, until recently I didn't really understand the true power of Twitter so I figure this would be a good place to clear it all up.more
I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to 1,000.more
Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more
It's been a couple incredible days here at Mindscape! Yesterday we officially launched our new You Tube Channel which we've named the Mindscape Minute.more
I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more
Have you ever found yourself questioning why some people use such poor judgment?more
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of pride that overtook you?more
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.more
NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more
I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is ...more
I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make decisions that limit their future opportunities in a huge way. Just think about the last time you were eating at a restaurant and your server showed up with those huge “disc type” earings in that look so painful. Have you ever seen what their ears look like when they take their ear rings out? YIKES! How about when you see a fairly attractive woman and once you get a closer look you see an odd tatoo on her neck just under her ear. Not hidden under the neckline. Right in clear view in an area where she could never hide it without a band aid.more
It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the importance by not including any tactics or calls to action on their website asking for this priceless piece of information ... the visitors email address.more
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and hitting the mark every time. When the conversation begins with the prospect they immediately know this salesperson understands them completely and within just a few minutes they feel completely confident that your company's product offering is just right for them. Not only that, this salesperson can meet with far more clients than you ever dreamed was humanly possible. Well, I am here to tell you this sales person is available RIGHT NOW, and is willing to work for you 24 hours a day, 7 days a week!more
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand cuffs on their way to a long prison stay. Well I am hear to tell you espionage isn't always an unethical way of doing things. In fact, I think you'll find that the leading companies and organizations take part in this type of business strategy every day, and they do it without the fear of being locked away in a prison cell.more
How many times have you found yourself in a discussion with one of your clients where you heard them say, "I didn't know you guys did that?" or "I never thought of taking that approach." I am not sure what your answer is but I can tell you I have heard that far too many times. All of us work hard to build awareness of our products or services through advertising and PR efforts. We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses. OUR OWN CUSTOMER BASE!more
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting excited that so many new people were finding you each month.more
A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more
