Inbound Marketing Blog

I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics. The reason for this is twofold. First of all setting up a Google Analytics account doesn't cost you anything and I personally believe Google does an excellent job of presenting the data in an easy to follow manner.more

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.more

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the most important things I took from the webinar was that you don't have to go a million miles an hour toward reaching your goals. You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.more

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn't feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn't have to be the case.more

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the structure and flow of their website and the results reflect that lack of thought very clearly. If you are a company that has taken the time to think through the structure and flow of your website ... CONGRATS! I am sure you are seeing excellent results. Even if you have, this post might help you improve those results.more

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He was looking to talk with someone who had expertise in Web Strategy.more

Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but many of us treat it as a new beginning. I typically take the last week of a year and reflect on the previous year's accomplishments and set my new resolutions and goals for the coming year. It is truly refreshing to take this time for reflection and quite exciting to look forward to the next 12 months.more

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter is it seems to be everywhere these days. I was gettting a tire changed on my car and watching CNN in the customer lounge and they kept talking about "Tweets" and sending comments to their "Twitter" account.more

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When you are first beginning to focus your attention on your Internet initiative it is exciting, and at times can seem a bit overwhelming. There are so many ways you can attack your share of the market online, it's easy to stall out trying to decide the best way to do it.more

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. Personally I believe you should feel more excited than ever since these two foundational steps are typically skipped right over by most companies which leads to their next experience in the process...FAILURE!more

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to settle on our goals due to the obstacles which appear in our path. After numerous failures and rough spots we begin to arrive at the point where we think, "If I could just make enough to get by I'd be happy." Arriving at this point isn't a bad thing as long as you don't reside there for long. You would never tell your kids to make sure their expectations and hopes aren't too high, so why should you think that way about your future? Why shouldn't you be allowed to accomplish everything you dream of? The only way you won't is if YOU stop yourself from doing it.more

Many companies simply don’t take the correct mental approach to developing their online strategy. Without this, the foundation will be weak and the opportunity for success can be greatly diminished. It is easy to SAY you want to make a whole lot of money on the Internet, but fully developing a plan and having the patience for it to play out is much more difficult. Let’s face it…we are all VERY busy running our companies and overseeing the day to day operations. Launching a new Internet initiative can seem to be a monumental task that will require much more effort than it is worth. Many companies find themselves overwhelmed early in the process, and quickly abandon their initial plan. Although they may not realize it…this abandonment may be costing them thousands or even millions of dollars.more