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We are at the end of our THIRD season! 30 Episodes of our #InTheWeedsPodcast already. In this last episode, we get in the weeds with our Chief Strategy Officer, Paul Ferrier on A/B and Multivariate Tests, what is the differences between the two and deciding the best approach for each. Enjoy and we'll see you in Season 4!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, A/B testing, Multivariate Testing
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In Episode 9 of Season 3, we get in the weeds all on Facebook Advertising. We discuss the different options you can choose from, how important having an end goal is prior to starting, as well as some tips for determining your spend and how to figure out your budget. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, facebook advertising
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In Episode 8 of Season 3, we discuss ADA Compliance within Web Design. Americans with Disability Act is a civil rights law that prohibits discrimination based on disability. We get in the weeds on why it is important to have your website be ADA compliant and discuss some components within design and development that can help your website achieve that status.
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, ADA Compliance, Disability Act , ADA, web design, web development
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On Episode 7 of Season 3, we are joined again with our Strategist Connor as he discusses User Path planning. We go in the weeds on what it is and why it is important, how to generate your path, and some best practices to follow. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, user path, user path planning
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In Episode 6 of Season 3, we ask what pains or symptoms might one have in which to consider integrating technology into their marketing efforts? We then discuss possible 'one-stop-shop' choices to achieve all of this and dig deep on the possibility of a company already being tied down to an industry platform, and options they have to still allow for technology integration. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing automation, automation, integration
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We are halfway through Season 3! In Episode 5 we discuss how to leverage marketing automation to make your life easier and to avoid human mistakes. We give an overview of three points that include, increasing conversion rates, increase close rates, and delighting your customers. Enjoy!
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Topics: Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing automation, automation, conversion rate, close rate, customer delight
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On Episode 4 of Season 3, we get into the weeds on why is it so tough to determine your marketing budget. We discuss some instances of previous 'bad marketing' experiences with those still in the traditional mindset. In addition, we give some basic calculations you can use to help determine your spend while highlighting some of marketings best values. Enjoy!
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Topics: Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing budget, life time value, return on investment, LTV, ROI
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In Episode 3 of Season 3, we discuss all things Email Marketing, and how it is still a very relevant tool for marketing. We also discuss some new tips and ideas while also highlighting some best practices and statistics. Enjoy!
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Topics: Inbound Marketing, Content, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, email, email marketing
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In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one!
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Topics: Strategy, Inbound Marketing, Content, in the weeds podcast, Conversion, podcast, intheweedspodcast, marketing podcast, landing page
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Hey there and welcome back! To kick off Season 3 we are getting in the weeds all about Chatbots with our very own Director of Growth and Chatbot expert, Stephan Hokanson. To start we discuss what exactly is a chatbot, the functions they can do for your organization, and what metrics to look at to determine if it's being successful. Enjoy!
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Topics: in the weeds podcast, podcast, intheweedspodcast, marketing podcast, chatbot, chatbots