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We are at the end of our THIRD season! 30 Episodes of our #InTheWeedsPodcast already. In this last episode, we get in the weeds with our Chief Strategy Officer, Paul Ferrier on A/B and Multivariate Tests, what is the differences between the two and deciding the best approach for each. Enjoy and we'll see you in Season 4!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, A/B testing, Multivariate Testing
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In Episode 9 of Season 3, we get in the weeds all on Facebook Advertising. We discuss the different options you can choose from, how important having an end goal is prior to starting, as well as some tips for determining your spend and how to figure out your budget. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, facebook advertising
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In Episode 8 of Season 3, we discuss ADA Compliance within Web Design. Americans with Disability Act is a civil rights law that prohibits discrimination based on disability. We get in the weeds on why it is important to have your website be ADA compliant and discuss some components within design and development that can help your website achieve that status.
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, ADA Compliance, Disability Act , ADA, web design, web development
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On Episode 7 of Season 3, we are joined again with our Strategist Connor as he discusses User Path planning. We go in the weeds on what it is and why it is important, how to generate your path, and some best practices to follow. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, user path, user path planning
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In Episode 6 of Season 3, we ask what pains or symptoms might one have in which to consider integrating technology into their marketing efforts? We then discuss possible 'one-stop-shop' choices to achieve all of this and dig deep on the possibility of a company already being tied down to an industry platform, and options they have to still allow for technology integration. Enjoy!
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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing automation, automation, integration